How it works

From a sticky-note idea to a working, money-making app.

Every child follows the same proven journey a real startup takes, broken into six phases a young builder can own. Here's how it works, and exactly what it costs.

The six phases

One continuous journey: idea → app → startup

Six progressive phases. Students are placed by ability, not age, and move up only when they've truly earned it, from their first idea to launching a real startup.

A student thinking through a problem at their laptopPhase 101

Think Like a Founder

Before a line of code, students learn to spot problems worth solving and shape them into an idea. This is where the founder mindset takes hold.

First codeApp basicsConfidence
Students building and enjoying their first projects togetherPhase 202

Build Your MVP

Turn the idea into a first working version. Students learn the fundamentals and logic-first thinking needed to build something that actually runs.

PythonLogicProblem-solving
A student building electronics hands-on at a workbenchPhase 303

Make It Feel Like a Real App

Design and polish the product into something people actually want to use, using AI as a genuine tool, but only once the fundamentals are solid.

PromptingAI toolsJudgement
Students engineering a real AI-powered build togetherPhase 404

Become a Software Company

Engineer real AI-powered features from the ground up, with proper architecture and the standards a real product team works to.

Product designUser needsValidation
Older students leading a project together like a founding teamPhase 505

Become a CEO

Lead the product like a business: understanding users, growth, and the decisions behind turning something built into something that lasts.

AI engineeringArchitectureReal apps
Two students celebrating the launch of their productPhase 606

Launch Your Startup

Ship the product, find real users, and learn to monetise it. Students finish not with a certificate, but with a real startup that exists in the world.

LaunchUsersMonetisation
Simple, honest pricing

Choose the pace that fits your child.

Every place is backed by our promise: a money-making app in 24 weeks, or we keep teaching free until they build one.

Small Batch

Learning alongside a focused group

£349/month
  • Maximum 6 students per batch
  • Weekly live guided sessions
  • Full six-level curriculum access
  • Real project builds every term
  • Peer collaboration & motivation
Book free assessment

Not sure which fits? The free assessment includes a recommendation, no obligation.

Questions parents ask

Everything you're wondering

We work with young people aged 11 to 19. Because we place by ability rather than age, a curious 11-year-old and a GCSE student can each start at exactly the right level for them.

None at all. Many of our students start with zero interest in coding, and that's often where the biggest transformations happen. The free assessment shows us the right starting point.

Sessions run live and interactive so your child gets real mentorship and feedback. We'll confirm the exact format and schedule that suits your family during the assessment.

If your child follows the programme, attends at least 90% of lessons and completes the weekly task (even if it's delayed), and still hasn't built a working, money-capable AI app within 24 weeks, we continue teaching at no additional cost until they do. We can stand behind it because we've seen it happen again and again.

Around 4 hours a week: a 2-hour lesson on the weekend and a 2-hour workshop on a weekday, running across the 24-week programme. It's designed to build genuine momentum without overwhelming a child's schoolwork or family life.

Not just a certificate, a real, working app they built, the confidence of having launched it, and the mindset to keep building. Many students leave with a genuine venture idea they're excited to pursue.